English 日本語
Daiso, Japan’s largest value store or otherwise known as the ‘100yen’ store has arrived for the first time in Australia. This leading retailer specializes in providing quality everyday personal and household items for a low flat price is opening its doors to Melbourne on 28th October 2010.
Commencing operation in 1972, Daiso has over 3,500 stores worldwide, in over 24 countries and now for the first time, in Melbourne, Australia.
Daiso provides a unique experience of curiosity and enjoyment for thousands of customers. The retail chain prides itself on price competitiveness, with over 1,000 new items released each month, Daiso has more than 70,000 varieties of products on offer from food, cosmetics, home décor, stationary, DIY to more unusual and unique products.
This new store is housing 120,000 products, mostly produced in Japan, all retailing for a flat price of $2.80 per item.
The new store is situated on the first floor of The Hive Shopping Centre in Abbotsford, just 2km away from Melbourne CBD. The centre stands right in front of Victoria Street and is within few minutes walk from North Richmond railway station.
Koji Nishigaya, Daiso General Manager for East Asian district, says he is excited to bring Daiso to Australia.
“We are ecstatic to be finally reaching Australia – for the Japanese customers the wait is over! And for Australians who love shopping, we believe Daiso will provide the Australian public with a shopping experience like none other.”
Further expansion in Australia is also part of the plan.
“It may be only one store now but based on the successful Daiso model we aim to build from here at a rapid rate” Nishigaya says.
Daiso’s Background :
Daiso is Japan’s largest value store otherwise known the ‘100yen’ store. It specializes in providing quality everyday personal and household items at an amazingly low price.
Founded in 1972, Hirotake Yano, Daiso’s president and founder, committed to providing customers with products of great variety, quality and value, has led Daiso to 3000 over stores in 24 countries. With over 2000 stores in Japan alone, Daiso’s products are now indispensable in most Japanese households.
Daiso’s sales revenue reached US$3.8 billion in 2009 and the company continues to grow at a rate of 20 to 30 stores a month in Japan. Daiso’s overseas operations are also increasing rapidly, spreading to countries including America, Canada, Korea, Taiwan and Singapore etc.
With over 70,000 varieties of products on offer from food, cosmetics, home décor, stationary, DIY to more unusual and unique products, Daiso continues to release 1000 new products every month.
Daiso’s first store in Australia is situated at The Hive Shopping Centre in Abbotsford, Melbourne. This 300sqm store will house 120,000 products, mostly made in Japan and all for a flat price of $2.80 each item.
